skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

Operator broadband price plans and their inclusions – fixed, mobile, and multiplay – provide valuable insights into global pricing strategy. This report compares pricing plan data over time, collected on a selective basis, for 20 tier-1 countries, including the latest data from 2017.

Highlights

  • As mobile operators increase network capacity, they are also increasing data allowances. In 1Q17, plans offering 10–50GB accounted for 25% of total plans, compared with 15% in 4Q14. We expect that 5G will be the real catalyst for much larger data sizes, requiring a rethink around pricing innovation.
  • For the first time, Ovum looked at which mobile, fixed, and multiplay plans included telco VAS and OTT services. The most popular bundled telco VAS service for fixed broadband was cloud storage, while video topped for mobile broadband. As expected, music services were the favorite OTT service offered for mobile broadband.
  • As operators pursue gigabit fixed services to differentiate, appeal to high-end users, and maintain the specter of technology leadership, we find that download speed tiers being marketed have doubled in the past two and a half years, but not prices.

Features and Benefits

  • Analyzes mobile and fixed broadband plans over time and highlights regional variations.
  • Provides mobile and fixed broadband pricing strategy recommendations to operators.

Key questions answered

  • Are mobile data prices and allowances rising or falling globally? What type of VAS are operators bundling in along with connectivity?
  • Are fixed broadband prices and speeds rising or falling globally? What type of OTT services are operators bundling in along with connectivity?
  • What best practices should operators adopt in terms of broadband pricing strategy?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Price, data, and speed trends

  • Mobile data allowances continue to increase
  • Mobile data prices fall as competition bites in ultracompetitive markets
  • Fixed broadband prices reflect higher speed tiers offered and higher proportion of triple plays
  • Fixed broadband plans feature download speeds that double, but upload speed increases are neglected

Telco VAS and OTT

  • Cloud storage/email most frequently wrapped around fixed broadband plans, while video is favorite VAS for mobile
  • Almost a quarter of mobile broadband plans include OTT, but fixed broadband trails, although that is on cusp of change
  • Wi-Fi access remains a key part of the bundle

Overage

  • Fewer mobile operators charge for excess data usage

Multiplay

  • Multiplay plans on the rise, but single play maintains relevance

Appendix

  • Methodology
  • Further reading
  • Authors

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - +44 (0) 207 017 7760 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now