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Part of Ovum's Connected Car Consumer Services report series, this report examines the connected car ecosystem, the forces at work therein, and the prospects for key players involved.


  • The connected car ecosystem is characterized by convergence and new entrants. The connected car market is bringing together multiple ecosystems that are starting to converge. New players are entering the market from across the spectrum, including tier-one CSPs, entertainment and media companies, and powerful consumer tech and OTT players.
  • Big, powerful consumer tech and OTT firms view connected cars and fully autonomous vehicles as another platform for their digital services – and a revenue-generating opportunity. Their goal is to integrate their services into connected cars and pull consumers more deeply into their ecosystem.
  • Auto OEMs are having to innovate in ways they have not done so before to reassess what their value proposition means to consumers and how this is changing. This is not an easy process, but auto OEMs are proving to be open minded, agile, and willing to embrace transformation.

Features and Benefits

  • Get to grips with the connected car consumer ecosystem and its key players.
  • Learn about the investment trends, key technologies, and companies that are attracting attention.

Key questions answered

  • What does the connected car ecosystem look like and what is driving industry convergence?
  • Who are the key players and what are their strategies and prospects?

Table of contents


  • In brief
  • Ovum view
  • Recommendations for service providers

The connected car ecosystem: market dynamics

  • Connectivity is transforming vehicles into a software platform
  • Ecosystem convergence and blurring boundaries

B2C movers and shakers

  • Consumer tech and OTT players are disrupting the market
  • Auto OEMs are changing their game
  • CSPs are circling the connected car opportunity
  • Digital commerce providers are preparing the ground


  • Methodology
  • Further reading
  • Author

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