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This report provides a comprehensive overview of the digital identity as it relates to social networks and social media sites, including assessments of the technologies and techniques used to authenticate and verify digital identities.


  • Consumers' digital (or online) identities are as varied as their offline identities. Indeed, consumers will vary their online identities depending on the context and, given the choice, will share as little or as much information as is necessary for authentication and verification.
  • The mobile number plays a key role in tying a user's offline identity to their online identity, especially for social media companies. However other types of authentication have been introduced, such as location, device logins, and monitoring typing speed.
  • Social logins are also proving useful for consumers who do not wish to directly share their personal information with online sites they may not trust.

Features and Benefits

  • Identifies the key components of the online, device, and offline identity, and maps these to the consumer context.
  • Identifies the different ways in which social networks verify and authenticate their users.

Key questions answered

  • What are the key components of the digital identity?
  • How do social networks verify and authenticate their users?
  • What role does the social login play in authenticating and verifying the digital identity?
  • How do consumers curate, or censor, their online identities, and for what purpose?

Table of contents


  • Introduction
  • Download 1: Navigating the Digital Identity in Social Media

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