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Introduction

By the close of 2017, six key social media players will have almost 4 billion monthly active users (MAUs) between them, according to Ovum's Social Media Tracker: 4Q16.

Highlights

  • Facebook had the highest number of news announcements for a social media company during 2016, followed by Twitter. The two companies accounted for 215 of the 238 announcements tracked by Ovum.

Features and Benefits

  • Compares the monthly active user (MAU) bases of six key social media players.
  • Assesses the level of activity in the social media market in terms of news announcements.

Key questions answered

  • How important is mobile to Facebook in terms of users and revenues?
  • What are the growth trends for social media players in 2017?

Table of contents

Ovum view

  • Summary
  • Mobile matters to Facebook, as mobile ad revenue grows steadily
  • Social media players double down on converged services

Appendix

  • Further reading
  • Author

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