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Orange wants to gain ground in the IoT market. By 2018, the French operator expects to generate €600m ($636m) in revenue from IoT opportunities in connectivity, hardware, and services, monetizing as well the data generated by all these opportunities.


  • Orange has developed a high-value subscription model for the smart home.
  • Orange's smart home strategy focuses on eliminating current adoption barriers and bringing new customers on board.

Features and Benefits

  • Assesses how Orange plans to gain ground in the IoT market.
  • Explores how Orange was able to create a business model based on managed services.

Key questions answered

  • How has Orange simplified the customer journey by building a tailored experience?
  • How has Orange developed a high-value subscription model for the smart home?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers

Orange Homelive's managed service approach for the smart home

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment


  • Methodology
  • Further reading
  • Author

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