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Ovum expects the next phase of smart home development to kick in in 2017 as various industries, such as online retail, insurance, and health, start to push smart home technology into the home.


  • Growing consumer acceptance of all things becoming connected will also give smart home growth new impetus.

Features and Benefits

  • Analyzes the latest trends in the smart home market.
  • Advises on how service providers' and vendors' strategies should develop over the next 12 months.

Key questions answered

  • Is the smart home market still growing?
  • What's the role for the telco in the smart home?

Table of contents


  • In brief
  • Ovum view
  • Key messages
  • Recommendations

Everything is becoming connected

  • The connected fridge is no longer so incredible
  • Consumers will increasingly see the benefits of the IoT
  • Industry verticals will drive the next phase of smart home adoption

Telcos must be patient

  • Individual connected devices may be seeing success, but the integrated platform approach is still yet to take hold
  • Telcos need to show true value to the consumer in order to prove their worth

Alternative interfaces are needed

  • Why alternative interfaces are necessary
  • Smart home interfaces need to meet the requirements of various users

The rise of the home assistant

  • Voice-activated AI assistants will become a more adaptive and active interface for the smart home
  • The localization of voice-activated AI assistants will intensify
  • The proliferation of skills


  • Further reading
  • Author

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