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The companies behind consumer-facing digital assistants are looking beyond smartphones to other connected environments and platforms in which to embed their technology.


  • Cars with built-in connectivity present a significant opportunity for digital commerce, as will self-driving cars further down the line.
  • The connected home also holds promise for digital commerce as the number of Internet-enabled devices and appliances per household proliferates and more consumers embrace home automation around lighting, security, heating, and air conditioning.

Features and Benefits

  • Discusses Amazon's strategy for connected home commerce and the role that Alexa plays.
  • Assesses the commerce opportunities in connected cars and the role of digital assistants.

Key questions answered

  • What opportunities do connected cars offer for digital commerce?
  • What inroads are digital assistants making into connected cars?
  • What is Amazon's commerce strategy for connected homes and cars?

Table of contents

Ovum view

  • Summary
  • Digital assistants in the connected home: learning from Amazon
  • The connected car opportunity


  • Further reading
  • Author

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