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Google took a big step into the smart home world with the acquisition of Nest Labs in 2014, a smart home device manufacturer with a lucrative business platform based on value-added products and a rich ecosystem of partners and developers.


  • Google’s core corporate strategy revolves around access to information. To propel this strategy in the home sphere, the company launched Google Home, an artificial intelligence (AI) enabler for the smart home that takes Google’s search engine and information services to the next level, offering as well a tool to automate connected products and services.

Features and Benefits

  • Evaluates how the Works with Nest program generates lucrative sales cycles for Nest and its partners.
  • Assesses Nest’s capacity to offer a seamless integration of devices, platforms, and services.
  • Analyzes Nest’s capacity to accommodate the needs of each type of partner.

Key questions answered

  • Why has the company’s overall approach to the smart home been volatile and diffuse?
  • How is Nest providing savings on energy bills and insurance premiums?

Table of contents


  • Introduction
  • Smart Home Case Study: Google

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