skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

WeChat is one of the most successful early examples of a chat app evolving into a platform for digital services and becoming a hub for the consumer's daily digital life.

Highlights

  • It is important to learn from WeChat's successes and failures to understand how the over-the-top (OTT) communications market is evolving.

Features and Benefits

  • Tracks the evolution of WeChat from chat app to platform for consumer digital services.
  • Identifies the successful monetization avenues for chat apps.

Key questions answered

  • What payment services does WeChat offer?
  • How is WeChat's service portfolio evolving?
  • How do WhatsApp and WeChat differ?
  • How is Facebook Messenger going to evolve?

Table of contents

Summary

  • Key findings

Current scenario

  • WeChat's service portfolio

Competitive landscape

  • Built on a foundation of partnerships
  • Platform-based model
  • Five pillars of monetization
  • Global competition

Appendix

  • Methodology
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now