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Introduction

WeChat is one of the most successful early examples of a chat app evolving into a platform for digital services and becoming a hub for the consumer's daily digital life.

Highlights

  • It is important to learn from WeChat's successes and failures to understand how the over-the-top (OTT) communications market is evolving.

Features and Benefits

  • Tracks the evolution of WeChat from chat app to platform for consumer digital services.
  • Identifies the successful monetization avenues for chat apps.

Key questions answered

  • What payment services does WeChat offer?
  • How is WeChat's service portfolio evolving?
  • How do WhatsApp and WeChat differ?
  • How is Facebook Messenger going to evolve?

Table of contents

Summary

  • Key findings

Current scenario

  • WeChat's service portfolio

Competitive landscape

  • Built on a foundation of partnerships
  • Platform-based model
  • Five pillars of monetization
  • Global competition

Appendix

  • Methodology
  • Author

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