skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


WeChat is one of the most successful early examples of a chat app evolving into a platform for digital services and becoming a hub for the consumer's daily digital life.


  • It is important to learn from WeChat's successes and failures to understand how the over-the-top (OTT) communications market is evolving.

Features and Benefits

  • Tracks the evolution of WeChat from chat app to platform for consumer digital services.
  • Identifies the successful monetization avenues for chat apps.

Key questions answered

  • What payment services does WeChat offer?
  • How is WeChat's service portfolio evolving?
  • How do WhatsApp and WeChat differ?
  • How is Facebook Messenger going to evolve?

Table of contents


  • Key findings

Current scenario

  • WeChat's service portfolio

Competitive landscape

  • Built on a foundation of partnerships
  • Platform-based model
  • Five pillars of monetization
  • Global competition


  • Methodology
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now