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This report looks at how much time smartphone and feature phone users across the world spend on different communication channels per day.


  • The next two years will witness the biggest changes in mobile communications in the period to 2020. Social media and VoIP will be the biggest gainers, while IM and traditional CSP voice will be the biggest losers.
  • Users in typically mobile-first emerging markets spend 26% more time on mobile devices than the global average.

Features and Benefits

  • Evaluates different mobile user profiles in terms of time spent on mobile phones.
  • Compares the changing trends in communication until 2020.

Key questions answered

  • Which services do mobile users spend the most time on?
  • How much time do mobile users spend on IM in a day on average?
  • How much time will users spend on VoIP calls per day in 2020?

Table of contents


  • Introduction
  • Download 1: A Day in the Life of Mobile Communications

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