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Ovum believes that mobile operators can still benefit from working with WhatsApp. However, operators must understand the implications the service can have on their business and also as the communications space evolves.


  • Operators, despite the disruption on SMS services, are keen to partner with WhatsApp.
  • WhatsApp voice and the addition of video-calling services may cause issues for telcos.

Features and Benefits

  • Provides insights into how to create a differentiated product offering with WhatsApp.
  • Evaluates the change in the nature of partnerships with WhatsApp over time.

Key questions answered

  • Are operators happy with their experience in partnering with WhatsApp?
  • How does the WhatsApp acquisition by Facebook change WhatApp's approach with operators?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Current market status

  • Overview of WhatsApp partnerships
  • Operator trials with WhatsApp
  • Partnerships in perspective for WhatsApp and telcos

Market dynamics

  • Making the partnership work for the operator


  • Evolution of WhatsApp and the OTT market
  • Mobile operator's changing role in the communications space
  • Things to keep in mind when partnering with WhatsApp


  • Methodology
  • Further reading
  • Author

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