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This case study looks at Easypaisa, Pakistan’s largest mobile money service. Easypaisa is a pioneering service with an impressive track record in innovation, some promising KPIs, and a number of first-to-market initiatives.


  • As well as providing a service overview, this assessment covers Easypaisa’s strategic alliances and partnerships, success metrics, and the opportunities and challenges the service faces.

Features and Benefits

  • Explains what has contributed to the success of Easypaisa.
  • Describes the challenges Easypaisa is likely to face in the future.

Key questions answered

  • What makes Easypaisa stand out?
  • What success metrics and KPIs are available for Easypaisa?

Table of contents


  • Introduction
  • Download 1: Telenor Pakistan: Easypaisa

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