skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration


Philips Lighting, one of the largest manufacturers of lighting in the world, is trying to change the way consumers perceive the use of light, focusing mainly on the “lighting experience” rather than its use per se.


  • Unlike other lighting vendors, Philips Lighting has no ambition to spread its capabilities into other areas of the smart home by turning lightbulbs into security alarms or Wi-Fi hotspots, for example. This means that it is 100% focused on the lighting vertical.
  • Philips Lighting is inviting consumers to create their own lighting experiences through the implementation of use cases, so that they see the lightbulb as more than just a commodity product. This will be essential to the success of Philips Hue bulbs, which are priced far higher than standard lightbulbs.
  • Philips Lighting provides an open architecture that allows third-party partners to expand their portfolio and range of applications.

Features and Benefits

  • Analyzes how Philips Lighting is shaping the lighting segment within the smart home market.
  • Assesses how Philips Lighting is focused on changing the way consumers perceive the use of light.

Key questions answered

  • Is Philips Lighting becoming the lighting expert within the smart home market?
  • How is Philips Lighting enhancing the lighting experience through the Philips Hue solution?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for Philips Lighting
  • Recommendations for service providers

Becoming the smart lighting expert

  • Setting the business context
  • Bringing the strategy to life


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now