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Introduction

The connected home is a critical part of the network that has seen little true investment in recent years. With customer loyalty and churn directly linked to quality of experience, supply chain players can no longer afford to ignore this part of the network.

Highlights

  • The acceleration of smart home innovation, along with a greater focus on end-to-end quality of experience and service differentiation will bring fresh investment into the connected home over the years to come.

Features and Benefits

  • Analysis of the advancement in high-speed broadband access services putting additional pressure on the home network.
  • Assessment of how service providers should invest more in the connected home in order to provide greater differentiation, reduce customer churn, and maximize new revenue opportunities.

Key questions answered

  • How does video quality of experience (QoE) impact broadband access customer churn?
  • What percentage of broadband lines will be above 10Mbps by the end of 2016?
  • What are the key barriers to maximising QoE around the home?

Table of contents

Summary

  • In brief
  • Ovum view
  • Key messages
  • Recommendations

A rapid increase in streamed HD video

  • Streams are multiplying, while resolutions are on the rise

Quality of experience will become a key differentiator

  • Users’ expectations at an all-time high
  • Content is still king, but high-quality content is even better
  • QoE has a direct impact on the broadband service provider

The home network will become the new bottleneck

  • Significant investment is being ploughed into next-generation access
  • The home network, however, is not keeping pace

Smart home creeps towards mass market

  • Increased marketing will mean increasing consumer awareness
  • Simplicity will be a key next step to greater adoption

Appendix

  • Further reading
  • Author

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