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This report forms part of Ovum’s Digital Economy 2025 series. It examines how the consumer telecoms market will change over the next 10 years as media and services become digitized and Internet and consumer electronics players become SMART players.


  • In the years to come sustaining a leading market position will be tougher than ever for all types of player; new players will continuously disrupt the status quo with emerging technologies and business models.

Features and Benefits

  • Evaluates how the digital consumer market place will evolve over the next 10 years.
  • Analyzes how market players' roles will change over the next 10 years.

Key questions answered

  • What will the consumer market look like in 2025?
  • What type of digital services will comsumers demand in 2025?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Always connected, any device, any location

  • Smart screens everywhere
  • Smart home adoption is set to change the way we interact with our devices at home

Service provider roles turned on their head

  • CSPs will refocus on providing connectivity
  • Partnerships between traditional and nontraditional players strengthen
  • In 2025 the term OTT will no longer exist

On-demand culture is changing business models

  • The need to physically own content will no longer prevail
  • The premium model will become stronger
  • The rise of predictive models and curated service experiences

Consumer segments will continue to blur

  • Traditional approaches to consumer segmentation will become redundant
  • Context is king
  • Personalization and all-you-can-eat services will kill traditional TV segment packages
  • Personalization is compelling but will have its limits
  • Fresh thinking on segmentation for the digital consumer
  • Security and privacy will be key commodities

We will still love to chat – just in a different way

  • Continuing innovation around communication
  • Social communications will be ubiquitous
  • Voice and gesture will be the new interface
  • Location will be a key feature of all services

Connected commerce is in the ascendant

  • Mobile payments will be mainstream, but other instruments will still exist
  • Contextual location will become a building block for retail
  • Wearables will become a platform for m-commerce, albeit with limitations


  • Methodology
  • Further reading
  • Author

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