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Introduction

Telefonica's innovation strategy revolves around Open Future, a collection of initiatives fostering development of innovative programs and products across its global footprint.

Highlights

  • Telefonica's innovation strategy is influenced by its experience in Silicon Valley with Telefonica Ventures and the acquisition of Jajah in 2009.

Features and Benefits

  • Assesses Telefonica's innovation initiatives, and how its strategy has evolved.
  • Identify Telefonica's strategic goals in pursuing innovation across its global footprint.

Key questions answered

  • What knowledge has Telefonica been able to apply from its experience in the Silicon Valley?
  • How has Telefonica's innovation strategy evolved since the acquisition of Jajah and the formation of Telefonica Ventures?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Strategic goals

  • Beyond Silicon Valley

Appendix

  • Further reading
  • Author

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