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The 2H14 update of Ovum's Telco TV Benchmark highlights the growing presence of foreign telcos in local markets and the tendency among some telcos to utilize TV to break into new territories and transition from national to regional players.


  • The continuing trend of consolidation via international expansion is accelerating the growth of telcos’ global pay-TV market share, which will rise from 19% to 25% pending the completion of major M&A initiatives during 2015.
  • Non-domestic operators account for almost a quarter of the telco TV customer base, with this proportion set to grow significantly through consolidation.
  • Multi-platform distribution and delivery over “traditional” (non-IPTV) platforms account for a substantial and growing proportion of telco TV deployments and subscriber uptake.

Features and Benefits

  • Evaluates the implications for telcos of international expansion into foreign pay-TV markets
  • Assesses the success or failure of specific telcos in capitalizing on bundling and cross-selling opportunities

Key questions answered

  • Which telcos are expanding internationally and which markets are served by foreign telcos?
  • Have telcos been successful in selling IPTV to their broadband customer bases?
  • What role does TV play in the overall revenue mix of specific types of operator?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for operators
  • Recommendations for international operators

Telco TV Benchmark: 2H14

  • Top 10 Rankings

Connections and market share

  • The telco TV market continues to expand apace
  • Movers and shakers
  • Some bundling potential has yet to be maximized
  • Optimizing TV-to-broadband ratio

ARPU levels and revenue contribution

  • ARPU reflects local prices and telco positioning
  • TV plays a lesser role for big, diversified incumbent telcos
  • Platform expansion gets telcos beyond the confines of organic IPTV growth

International players

  • Telco TV presents international expansion opportunities


  • Methodology
  • Further reading
  • Author

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