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Introduction

Assessment of the new mobile money transfer feature in Facebook Messenger and Facebook's wider payments strategy.

Highlights

  • The introduction of a person-to-person (P2P) mobile money transfer feature in Facebook Messenger is a shrewd move and a step in the right direction.

Features and Benefits

  • Evaluates Facebook's various payment services and initiatives, namely, what has worked and what has failed.
  • Examines Facebook's motivations in introducing a mobile money transfer feature in Facebook Messenger.

Key questions answered

  • How do Facebook's various payment initiatives fit together? What is its strategy?
  • Why does Facebook want to enter the payments market?

Table of contents

Ovum view

  • Summary
  • Transfers and messaging are a good fit
  • Facebook's payments imperative
  • Facebook's mixed track record in payments
  • Challenges ahead

Appendix

  • Further reading
  • Author

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