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This Research Note provides an overview of key developments from MWC 2015 in the consumer services market segment, including coverage of m-commerce, IP communications, and smart living.


  • The launch of Apple Pay galvanizes Samsung and Google to launch rival services, while PayPal acquires Paydiant, and Visa partners with Accenture to demonstrate a location-based m-commerce app for connected cars.
  • Native RCS capabilities in an increasing number of devices, resulting in integrated messaging clients, are seeing promising results for Vodafone and Deutsche Telekom. Meanwhile, Line makes a play for platform dominance.
  • AT&T announces that it will integrate its Digital Life and Drive platforms; Ovum believes that this type of integration will drive the adoption of smart home services.

Features and Benefits

  • Evaluates key m-commerce developments at MWC 2015, enabling clients to compare the approaches taken by a number of key players.
  • Assesses the continuing development of the RCS/IP communications market, including perspectives from telcos and OTTs.
  • Analyzes the implications of AT&T's integration of its Digital Life and Drive platforms.

Key questions answered

  • What were the key m-commerce announcements at MWC 2015?
  • What were the key announcements and findings at MWC 2015 with regards to RCS and IP communications?
  • What were the key announcements at MWC with regards to the smart home?

Table of contents

Ovum view

  • Summary
  • M-commerce competition intensifies
  • Integrated messaging clients could reanimate RCS, even as industry moves towards IP communications
  • OTT comms service providers largely absent, but Line signals play for platform dominance
  • Connecting cars with smart homes


  • Further reading
  • Authors

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