skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


The combination of a very competitive marketplace and low direct revenue opportunities creates for a difficult business case for personal cloud, and therefore leads to the valid question of "Why should a telco invest in personal cloud solutions?" This report analyzes why a personal cloud strategy is important to telcos and how they can use it to further engage customers and hence drive down overall churn.


  • A detailed research report into telcos' strategies for positioning personal cloud at the center of their broadband VAS strategy.

Features and Benefits

  • Evaluates the market for personal cloud and how telcos can compete against strong OTT competition.
  • Presents case studies of leading telco personal cloud deployments, white-label personal cloud providers, and OTT providers looking to partner with telecommunication operators.

Key questions answered

  • Why should telcos invest in personal cloud?
  • How should telcos position personal cloud within their wider broadband/mobile portfolios?
  • What are the main drivers for personal cloud investment?

Table of contents


  • In brief
  • Ovum view
  • Recommendations

Market status

  • Personal cloud definition
  • What is driving telcos to invest in personal cloud?
  • Personal cloud consumer and market insights
  • So how can telcos compete with OTT players?

Personal cloud case studies

  • Telco: Orange
  • Telco: Telecom Italia
  • Telco: BT Cloud
  • White-label provider: Synchronoss
  • White-label provider: Funambol
  • OTT partner: Dropbox


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now