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Introduction

The combination of a very competitive marketplace and low direct revenue opportunities creates for a difficult business case for personal cloud, and therefore leads to the valid question of "Why should a telco invest in personal cloud solutions?" This report analyzes why a personal cloud strategy is important to telcos and how they can use it to further engage customers and hence drive down overall churn.

Highlights

  • A detailed research report into telcos' strategies for positioning personal cloud at the center of their broadband VAS strategy.

Features and Benefits

  • Evaluates the market for personal cloud and how telcos can compete against strong OTT competition.
  • Presents case studies of leading telco personal cloud deployments, white-label personal cloud providers, and OTT providers looking to partner with telecommunication operators.

Key questions answered

  • Why should telcos invest in personal cloud?
  • How should telcos position personal cloud within their wider broadband/mobile portfolios?
  • What are the main drivers for personal cloud investment?

Table of contents

Summary

  • In brief
  • Ovum view
  • Recommendations

Market status

  • Personal cloud definition
  • What is driving telcos to invest in personal cloud?
  • Personal cloud consumer and market insights
  • So how can telcos compete with OTT players?

Personal cloud case studies

  • Telco: Orange
  • Telco: Telecom Italia
  • Telco: BT Cloud
  • White-label provider: Synchronoss
  • White-label provider: Funambol
  • OTT partner: Dropbox

Appendix

  • Methodology
  • Further reading
  • Author

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