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Introduction

US wireless operators added a net 4.1 million connections in 2Q16, ending the quarter with 419.5 million. T-Mobile led with net adds of 476,000, and Sprint saw the largest decline, with a net loss of 331,000.

Highlights

  • AT&T and T-Mobile, with their strong sub-brands Cricket and Metro PCS, respectively, continue to compete for prepaid market share.
  • Prepaid operators encourage smartphone uptake through value-priced devices and generous data plans.
  • Prepaid smartphone penetration is at 66%, compared to 88% for postpaid.

Features and Benefits

  • Learn about prepaid subscriber year-on-year growth trends by major US operator.
  • Compare total, postpaid, and prepaid subscriber and market share trends by operator year-on-year.
  • Compare US operator KPIs and major activities in the quarter, especially as they relate to prepaid.

Key questions answered

  • What was the customer segment mix by US operator at end-2Q16?
  • How did prepaid churn rates in 2Q16 compare across US operators, and how have they changed over the past five quarters?
  • What trends in the market are supporting the growth of BYOD take-up?

Table of contents

Summary

  • Introduction
  • Download 1: US Prepaid Update, September 2016

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