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Introduction

Sprint serves the US market with wireless and wireline products and services, with its main focus being on wireless. Sprint is the fourth-largest operator in the US in terms of subscriptions.

Highlights

  • In August 2016, Sprint introduced three-channel carrier aggregation tests in two markets: Kansas City (using Nokia) and Chicago (using Samsung).
  • Sprint has been de-emphasizing prepaid since late 2015 as it plans to reposition some of its prepaid brands later this year.
  • Sprint introduced a new unlimited plan, Unlimited Freedom, which costs $60/month with unlimited talk, text, and data, with mobile-optimized streaming video, music, and gaming.

Features and Benefits

  • Analyzes Sprint’s financial position and ranking against other major operator groups worldwide by several financial benchmarks, including total revenues and EBITDA margin.
  • Understand Sprint’s key performance indicators, including a look at Sprint’s subscriptions and ARPU as well as a comparison of market share among major players in the US market.
  • Understand the market dynamics for Sprint in both its wireless and wireline segments.
  • Evaluate Sprint’s strategic initiatives including retaining its 50%-off promotion customers for the long term and Sprint’s plans to reposition its prepaid brands later this year.
  • Understand Sprint’s key products and services, including its new Unlimited Freedom plans.

Key questions answered

  • What are some of the major trends in the US market, and what is Sprint’s role in each?
  • How does Sprint measure up against its peers across a variety of financial benchmarks?

Table of contents

Summary

  • Introduction
  • Download 1: Sprint Update, October 2016

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