skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

The new Windows 10 devices line-up is impressive. It is by far the biggest device launch that Microsoft has ever done and will put the company on the map as a consumer electronics vendor.

Highlights

  • The devices are designed to promote the capabilities of the Windows 10 OS rather than antagonize potential OEM partners.

Features and Benefits

  • Assesses the impact of the new Windows 10 devices on each device segment.
  • Analyses the role of the new Windows 10 devices in the overall Windows 10 ecosystem.

Key questions answered

  • What are the expectations for Windows 10 in the consumer electronics industry?
  • Will Microsoft's Surface device lineup have a significant impact on the market?

Table of contents

Ovum view

  • Summary
  • Surface, Lumia, Band, and HoloLens are key pillars of Microsoft’s “Windows as a Service” strategy
  • Microsoft cannot build the Windows 10 ecosystem by itself: it needs more mobile partners
  • The next step for Microsoft devices will be in the home

Appendix

  • Further reading
  • Author

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now