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The new Windows 10 devices line-up is impressive. It is by far the biggest device launch that Microsoft has ever done and will put the company on the map as a consumer electronics vendor.


  • The devices are designed to promote the capabilities of the Windows 10 OS rather than antagonize potential OEM partners.

Features and Benefits

  • Assesses the impact of the new Windows 10 devices on each device segment.
  • Analyses the role of the new Windows 10 devices in the overall Windows 10 ecosystem.

Key questions answered

  • What are the expectations for Windows 10 in the consumer electronics industry?
  • Will Microsoft's Surface device lineup have a significant impact on the market?

Table of contents

Ovum view

  • Summary
  • Surface, Lumia, Band, and HoloLens are key pillars of Microsoft’s “Windows as a Service” strategy
  • Microsoft cannot build the Windows 10 ecosystem by itself: it needs more mobile partners
  • The next step for Microsoft devices will be in the home


  • Further reading
  • Author

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