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Introduction

T-Mobile serves the US market with wireless products and services. It had 65.5 million subscriptions at end-1Q16, up 15.2% year-on-year, from 56.8 million. For three years, T-Mobile has been the fastest-growing operator in the market.

Highlights

  • 1Q16 was the 12th consecutive quarter in which T-Mobile added at least 1 million subscriptions, and it was the sixth quarter in the past seven to see net adds of over 2 million.
  • Year-on-year T-Mobile saw an improvement in every financial metric tracked, except for ARPU, which was hit by the growth of Simple Choice plan customers and promotions targeting families.
  • With its latest Un-carrier initiative, T-Mobile has brought loyalty programs to the forefront, and rivals are offering their own as well.

Features and Benefits

  • Understand T-Mobile’s key performance indicators, including a look at T-Mobile’s subscription count and ARPU, along with a comparison of market share among major players in the US market.
  • Understand the market dynamics for T-Mobile in the US wireless market.
  • Learn about some of T-Mobile’s Un-carrier initiatives, such as which ones are the foundation, which are the biggest game changers, and which are the most recent.

Key questions answered

  • What are some of the major trends in the US market, and what is T-Mobile’s role in each?
  • What strategies has T-Mobile employed to gain new subscribers recently?

Table of contents

Summary

  • Introduction
  • Download 1: T-Mobile US Update, July 2016

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