skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Sky Brazil is the most successful example of a new breed of broadband providers. The company thrives by offering broadband in cities outside the big urban areas, and it is doing so using a TD-LTE network optimized for fixed broadband.


  • Sky sells 4Mbps broadband plans at the same prices as other operators charge for 100Mbps plans in Sao Paulo, and still manages to fight for leadership in net additions in the cities where it has a network. This case study will analyze how the operator has accomplished this position in the market.

Features and Benefits

  • Examines the factors in Sky's decision to launch a broadband offer based on TD-LTE in the interior of Brazil.
  • Explains how Sky has spotted a market segment in the broadband market left unattended by the big players in Brazil.

Key questions answered

  • What are the results of Sky's strategy so far?
  • What's next for Sky?

Table of contents


  • In brief
  • Ovum view


  • Plan coverage and expansion carefully, and avoid simply following the crowd
  • Design a strategy that serves consumer and business segments
  • A well targeted market segment will pay the right price

Using TD-LTE to quickly deploy a broadband service

  • Setting the business context
  • Bringing the strategy to life
  • Outcome assessment


  • Methodology
  • Further reading
  • Author

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now