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Introduction

This case study looks at the rollout of Tigo Music in Latin and Central America, launched by operator Millicom in partnership with music streaming service provider Deezer. It includes recommendations and a SWOT analysis.

Highlights

  • Deezer provides its full range of services to Tigo. In turn, Tigo provides music services to its customers, bundling them with mobile services depending on how much content the user wants to access.

Features and Benefits

  • Analyzes prospects for digital music services in Latin America.
  • Assesses Tigo Music's strategy and how it is facing the competition.

Key questions answered

  • What is Tigo Music's position in the online music streaming space in Latin America?
  • How is Tigo Music competing with established music streaming service providers?

Table of contents

Summary

  • In brief
  • Ovum view

Recommendations

  • Recommendations for Tigo
  • Recommendations for other service providers

Appendix

  • Further reading
  • Author

Recommended Articles

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