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Introduction

T-Mobile continues to shake up the status quo with its Un-carrier program, while Sprint seeks to regain the challenger position with new tariff plans and pricing promotions. AT&T and Verizon have responded with some pricing deals of their own.

Highlights

  • T-Mobile is an innovator in the US mobile market. It was the first to popularize equipment installment plans (EIPs) for devices, which is now shifting the market away from a subsidized model. Meanwhile, Sprint introduced the handset leasing model to the US market, and T-Mobile is now offering this option as well.
  • Gigabit service deployments are growing in the US, with Google and AT&T remaining the most prominent companies, rolling out 1Gbps speeds in multiple markets.
  • It has been a busy year with M&A in the pay-TV segment. The FCC has reviewed or is reviewing several major deals this year: AT&T/DirecTV, Comcast/Time Warner Cable (TWC), Charter/TWC/Bright House, Altice/Suddenlink, and Altice/Cablevision.

Features and Benefits

  • Learn about LTE subscription growth trends and forecasts for the US market.
  • Compare mobile data pricing options among leading US operators.
  • Learn about gigabit service deployments and plans by market leaders.
  • Evaluate the challenger strategies introduced by T-Mobile and Sprint.

Key questions answered

  • How is T-Mobile's Un-carrier strategy influencing the US market as a whole?
  • What is Sprint doing to gain back its position as market challenger?
  • What are US carriers' plans for LTE-Advanced, VoLTE, and LTE Broadcast?
  • Which operators are rolling out gigabit services?
  • What are the hot topics in regulation in the US market?

Table of contents

Summary

  • Introduction
  • Download 1: US Update, September 2015

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