skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

A detailed update of Mexico's TV market, encompassing free-to-air and pay-TV across all TV technologies plus next-generation TV initiatives and OTT video. Includes market players, market shares, programming, and advertising.

Highlights

  • Regulations that restrict America Movil from entering the TV market allow more players on to the market. Televisa has been the main beneficiary while DTH has thrived as the main pay-TV technology.
  • Digital terrestrial television is making good progress. The innovative use of a digital TV set giveaway for low-income homes – as opposed to the more familiar STB giveaway – has assisted penetration. But an end-2015 analog switch-off target still seems ambitious.
  • Innovative offers and second-screen services are making an impact. Netflix is reinforcing its Spanish content and applying new payment strategies to gain share in Mexico.

Features and Benefits

  • Assess the key players in Mexico's TV market and what the most pressing competitive elements are that affect them.
  • Evaluate how new multiscreen and TV Everywhere services are changing Mexico's TV market.

Key questions answered

  • How is consolidation affecting the main players in Mexico?
  • What is happening with piracy in Mexico?

Table of contents

Summary

  • Introduction
  • Download 1: Mexico TV Update

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now