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Introduction

Sprint serves the US market with wireless and wireline products and services, with its main focus being on wireless. Sprint is the third-largest operator in the US in terms of subscriptions, but is very close in size to the fourth-largest operator, T-Mobile.

Highlights

  • Sprint’s LTE network rollout and expansion plans focus on both depth and breadth.
  • Sprint launched the All-In price plan that combines the service plan and a device lease payment into a single price. Meanwhile, Sprint’s Boost brand is taking aim at Verizon and AT&T subs through the “Slash Your Payment in Half” promotion, which gives Metro PCS and Cricket customers who switch to Boost a year of payments at half the price they were paying.
  • Sprint is increasing its retail presence through deals with Dixons Carphone and a store-within-a-store deal with Radioshack. Sprint also expanded its Direct 2 You service to four new major markets in June: Denver, Los Angeles, New York City, and San Francisco.

Features and Benefits

  • Analyzes Sprint’s financial position and Sprint’s ranking against other major operator groups worldwide by several financial benchmarks, including total revenues and EBITDA margin.
  • Understand Sprint’s key performance indicators, including a look at Sprint’s subscriptions and ARPU as well as a comparison of market share among major players in the US market.
  • Understand the market dynamics for Sprint in both its wireless and wireline segments.
  • Evaluate Sprint’s strategic initiatives including retail presence expansion and promotions aimed at gaining subscribers from rivals.
  • Understand Sprint’s key products and services, including its new All-In wireless plans and innovative Direct 2 You program.

Key questions answered

  • What are some of the major trends in the US market, and what is Sprint’s role in each?
  • What strategies has Sprint employed to gain new subscribers recently?

Table of contents

Summary

  • Introduction
  • Download 1: Sprint Update, July 2015
  • Further reading

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