skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Sprint serves the US market with wireless and wireline products and services, with its main focus being on wireless. Sprint is the third-largest operator in the US in terms of subscriptions, but is very close in size to the fourth-largest operator, T-Mobile.

Highlights

  • Sprint’s LTE network rollout and expansion plans focus on both depth and breadth.
  • Sprint launched the All-In price plan that combines the service plan and a device lease payment into a single price. Meanwhile, Sprint’s Boost brand is taking aim at Verizon and AT&T subs through the “Slash Your Payment in Half” promotion, which gives Metro PCS and Cricket customers who switch to Boost a year of payments at half the price they were paying.
  • Sprint is increasing its retail presence through deals with Dixons Carphone and a store-within-a-store deal with Radioshack. Sprint also expanded its Direct 2 You service to four new major markets in June: Denver, Los Angeles, New York City, and San Francisco.

Features and Benefits

  • Analyzes Sprint’s financial position and Sprint’s ranking against other major operator groups worldwide by several financial benchmarks, including total revenues and EBITDA margin.
  • Understand Sprint’s key performance indicators, including a look at Sprint’s subscriptions and ARPU as well as a comparison of market share among major players in the US market.
  • Understand the market dynamics for Sprint in both its wireless and wireline segments.
  • Evaluate Sprint’s strategic initiatives including retail presence expansion and promotions aimed at gaining subscribers from rivals.
  • Understand Sprint’s key products and services, including its new All-In wireless plans and innovative Direct 2 You program.

Key questions answered

  • What are some of the major trends in the US market, and what is Sprint’s role in each?
  • What strategies has Sprint employed to gain new subscribers recently?

Table of contents

Summary

  • Introduction
  • Download 1: Sprint Update, July 2015
  • Further reading

Recommended Articles

  • Service Provider Markets, Consumer & Entertainment Services,...

    MWC 2018 Highlights

    By Ronan De Renesse 27 Feb 2018

    Over 20 of our senior Ovum analysts and consultants attended this year’s Mobile World Congress in Barcelona at the end of February. In between meetings, briefings and presentations, our analyst team were blogging and tweeting about key developments, trends and rumors. Have a look through our daily MWC 2018 Highlights to find out what happened.

    Topics 5G AI IoT Cloud Payments SDN/NFV Smart home

  • Internet of Things

    IoT Viewpoints 2018

    IoT Viewpoints explore the IoT opportunity in 2018 and beyond. Download our latest e-book to get our newest collection of thought leadership articles on the emerging IoT trends, technologies and opportunities.

    Topics IoT

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now