skip to main content
Close Icon

In order to deliver a personalized, responsive service and to improve the site, we remember and store information about how you use it. This is done using simple text files called cookies which sit on your computer. By continuing to use this site and access its features, you are consenting to our use of cookies. To find out more about the way Informa uses cookies please go to our Cookie Policy page.

Global Search Configuration

Introduction

Canada is a well-developed country, with the majority of its population living in urban centers and a GDP that is growing. Mobile ARPU, at $54.05, is one of the highest in the world, and LTE penetration is around 45-50% for leading operators.

Highlights

  • Two operator-led video streaming services have launched, in competition with Netflix: Bell launched CraveTV, and Rogers and Shaw jointly launched Shomi.
  • MTS introduced a broadband-only plan that includes both wireless and wireline broadband. This type of plan is likely aimed at millennials, who opt for broadband services more than other traditional services such as TV or voice.
  • Rogers repositioned the Fido brand, launching plans that provide two years of free Spotify streaming service, which would be attractive to millennials.

Features and Benefits

  • Learn about LTE penetration and growth in the Canadian mobile market.
  • Learn how the Wireless Code of Conduct is affecting prices in the Canadian mobile market.
  • Evaluate the ways in which Canadian operators are attracting the millennial generation of consumers.

Key questions answered

  • What are some key recent pricing moves in the Canadian telecoms market?
  • What are some key content strategies in the Canadian telecoms market?
  • What were the results of the recent spectrum auctions, and what spectrum auctions are on deck for later in 2015?

Table of contents

Summary

  • Introduction
  • Download 1: Canada Update, June 2015
  • Further reading

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

+44 (0) 207 551 9047 - Operational from 09.00 - 17.00 UK time

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 7770704398 or email us at pr@ovum.com

Contact marketing - marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now