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AT&T focuses primarily on the US market with wireless and wireline products and services, but it has recently started expanding internationally with the purchase of two mobile operators in Mexico.


  • AT&T’s acquisition of Mexican mobile operators Iusacell and Nextel enables it to create a North America mobile service area.
  • AT&T won AWS-3 spectrum that totals near-nationwide coverage, which helps AT&T stay ahead of demand.
  • AT&T’s pending acquisition of DirecTV expands AT&T’s video reach nationally and expands its presence into Latin America.

Features and Benefits

  • Analyze AT&T’s financial position and AT&T’s ranking against other major operator groups worldwide by several financial benchmarks, including total revenues and EBITDA margin.
  • Understand AT&T’s key performance indicators, including a look at AT&T’s subscriptions and ARPU as well as a comparison of market share among major players in the US market.
  • Understand the market dynamics for AT&T in both its wireless and wireline segments.
  • Evaluate AT&T’s strategic initiatives, including international expansion and investment in traditional and OTT video.
  • Understand AT&T’s key products and services including Gigapower, Next financing, Digital Life, and Connected Cars.

Key questions answered

  • What are some of the major trends in the US market, and what is AT&T’s role in each?
  • How has AT&T been investing in the traditional and OTT video spaces recently?

Table of contents


  • Introduction
  • Download 1: AT&T Update, June 2015
  • Further reading

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