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Introduction

T-Mobile continues to challenge the status quo with its "Un-carrier" initiatives by lowering prices and adding value, influencing the market as a whole by causing other operators to react. At the same time, Sprint is trying to regain its place as the challenger in the market.

Highlights

  • Sprint has ditched Framily plans in favor of shared plans and cheaper unlimited plans.
  • T-Mobile is an innovator in the market. It was the first to popularize EIP, which is now shifting the market away from a subsidized model. It also recently introduced data rollover in response to customers’ increasing demand for data.
  • Gigabit service deployments are growing, with Google and AT&T remaining the most prominent companies, rolling out 1Gbps speeds in multiple markets.

Features and Benefits

  • Learn about LTE subscription growth trends and forecasts for the US market.
  • Compare mobile data pricing options among leading US operators.
  • Learn about gigabit service deployments and plans by market leaders.
  • Evaluate the challenger strategies introduced by T-Mobile and Sprint.

Key questions answered

  • How is T-Mobile's "Un-carrier" strategy influencing the US market as a whole?
  • What is Sprint doing to gain back its position as market challenger?
  • What are US carriers' plans for LTE-Advanced, VoLTE, and LTE Broadcast?
  • Which operators are rolling out gigabit services?
  • What are the hot topics in regulation in the US market?

Table of contents

Summary

  • Introduction
  • Download 1: US Update, April 2015

Appendix

  • Further reading
  • Authors

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