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Since we last authored a SWOT on Tableau, the vendor has added an online offering, developed mobile applications, transitioned to a new subscription pricing model, and developed a wide range of new capabilities. This SWOT assesses Tableau’s entire analytics product suite.


  • The vendor differentiates by working very well in extremely fragmented IT environments, being easy to use, and being close to end-user interests through its community.

Features and Benefits

  • Assesses the strengths of Tableau's latest offering and new capabilities.
  • Identifies investment opportunities for Tableau to remain a leading analytics player.

Key questions answered

  • What are Tableau's strengths and where is it currently positioned in the analytics market?
  • How should Tableau invest to improve its platform and differentiate from the competition?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Tableau's analytics portfolio?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Author

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