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Introduction

Pega 7 CRM has been named as a leader in Ovum Decision Matrix: Selecting a Customer Relationship Management Solution, 2016–17.

Highlights

  • A seismic shift is underway, with enterprises moving away from just the traditional customer relationship management (CRM) basics of marketing campaign management, sales force automation, and service to create full customer engagement platforms.

Features and Benefits

  • Assesses Pega 7 CRM's broad capabilities and where it fits best.
  • Evaluates the solution as a possible option for enterprises to consider.

Key questions answered

  • Where does Pega 7 CRM fit best in terms of size of enterprise and industry?
  • What particular strengths does Pega 7 CRM have?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Pega 7 CRM?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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