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Introduction

Organizations must be able to provide their customers with targeted, highly personalized experiences across multiple touchpoints, which necessitates the use of web experience management (WEM) suites.

Highlights

  • OpenText has a large portfolio of products, which means it can offer complementary products from its enterprise content management (ECM) portfolio to provide complete customer lifecycle management, including customer communications, contact center, and big data analytics applications.

Features and Benefits

  • Assesses the main features of the product and how other OpenText solutions can be integrated to provide end-to-end web experience management.
  • Analyzes how marketers can benefit from using the product.

Key questions answered

  • What are the strengths and weaknesses of the product?
  • Does the product take account of the needs of marketers?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider OpenText WEM?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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