skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Medallia provides one of the most comprehensive and modern customer feedback management platforms to capture, analyze, and act on the VoC. This SWOT provides insights into the platform and vendor capabilities.


  • The Medallia VoC platform provides an essential closed-loop mechanism for any organization with ambitions to deliver a rewarding omnichannel customer experience.

Features and Benefits

  • Analyzes Medallia's customer feedback management system.
  • Assesses its ability to provide robust, enterprise-wide VoC programs.

Key questions answered

  • What advanced capabilities can Medallia bring to a global VoC program?
  • How effective has Medallia been in the market for advanced customer feedback management platforms?
  • What industries can Medallia support?

Table of contents


  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Medallia?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700

Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now