skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Generating sustainable, additional revenue by monetizing customer data continues to test telcos’ marketing departments. Part of the problem is that they, and many of their existing partners, do not have the agile tools they need to leverage the data effectively and improve customer satisfaction, loyalty, and trust.

Highlights

  • There is great demand among telcos for predictive analytics tools that will identify where problems with their operations, business processes and customer behavior. Receiving alerts about their customers’ propensity to upgrade or churn in key to defining marketing campaigns and identifying the best action or offer to encourage loyalty.

Features and Benefits

  • Evaluate the benefits of near real-time decisioning to drive marketing campaigns to encourage loyalty
  • Assess the suitability of Lumata's Expression platform for marketing teams in Tier 2 and 3 operators

Key questions answered

  • What are the strengths and opportunities Lumata and its Expression platform can deliver to telcos as they manage their customer lifecycle
  • What is the roadmap for Lumata's Expression platform

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for telcos

  • Why consider Lumata and its Expression platform?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Author

Recommended Articles

  • Consumer & Entertainment Services

    US pay TV: Is it facing an existential threat?

    By Adam Thomas 28 Mar 2018

    With US pay TV having endured the worst year in its history, thoughts have inevitably turned to the future. The likelihood remains that the immediate future will remain highly uncomfortable for everyone except the scaled multinational digital platforms.

  • Enterprise Decision Maker, Enterprise IT Strategy and Select...

    2017 Trends to Watch: Big Data

    By Tony Baer 21 Nov 2016

    The breakout use case for big data will be fast data. The Internet of Things (IoT) is increasing the urgency for enterprises to embrace real-time streaming analytics, as use cases from mobile devices and sensors become compelling to a wide range of industry sectors.

    Topics Big data and analytics IoT

  • Enterprise Services

    5G: Another technology in search of enterprise use cases

    By Evan Kirchheimer 26 Apr 2018

    Service provider interest in justifying 5G investment through its potential to open new revenue streams from the enterprise segment is growing ever greater.

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team - +44 (0) 207 017 7700


Asia-Pacific team - +61 (0)3 960 16700

US team - +1 646 957 8878

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Call us at +44 788 597 5160 or email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now