skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

Introduction

Organizations need to differentiate themselves from their competitors by offering their customers better digital experiences. It is no longer sufficient to provide a catalog-oriented commerce site; visitors expect more evocative experiences that tell a story and combine rich content and commerce.

Highlights

  • IBM Digital Experience software supports the full lifecycle of customers, including acquisition, sale, and retention. Unlike many of its competitors, IBM also has e-commerce and marketing automation products in its portfolio, which are integrated with IBM Digital Experience software.

Features and Benefits

  • Evaluates some of the main features of this WEM solution.
  • Identifies the benefits of implementing this IBM solution.

Key questions answered

  • Why should this product be shortlisted?
  • What are the strengths and weaknesses of this product?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider IBM Digital Experience software?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

;

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now