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Introduction

Globo GO!AppZone is a mature mobile application development (MADP) solution with a broad range of features around HTML5 development. It allows enterprise customers to build a single version of a mobile enterprise app and deploy it across various mobile operating systems.

Highlights

  • The key strength of Globo’s GO!AppZone is that it offers a "build once, deploy to many" environment for mobile enterprise app development, enabling businesses to develop and deploy highly secure apps for end users in B2E (business to employee), B2B, and B2C scenarios.
  • Current weaknesses of the solution include a lack of breadth in terms of the coding languages supported, and the visual IDE only being available on Microsoft Windows. It faces competitive threats from a range of vendors in both the enterprise-focused mobile solutions space and the app-development technology space.
  • Globo’s strong technology roadmap gives it the opportunity to grow in 2015 and meet the increasing demand from enterprises for custom-built mobile apps.

Features and Benefits

  • Understand the potential requirements and benefits of deploying a MADP solution to build mobile enterprise apps.
  • Assess the strengths and weaknesses of Globo Go!AppZone, the opportunities it has to grow, and the threats it faces.

Key questions answered

  • Why might deploying a MADP solution be interesting?
  • Why consider Globo as a MADP vendor? How does it differentiate from and compare to the competition?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider Globo GO!AppZone?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

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