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Introduction

It is important that organizations can support their customer journeys across all touchpoints, including online and physical interactions. This requires web experience management (WEM).

Highlights

  • AEM Sites provides an open, standards-based platform for delivering multichannel customer experiences. An intuitive user interface has been designed for marketers to create, manage, and deliver engaging experiences.

Features and Benefits

  • Assesses the features that enable organizations to enhance their customers' journeys.
  • Analyzes how organizations can benefit from this product.

Key questions answered

  • Why should AEM be shortlisted?
  • What are the strengths and weaknesses of the product?

Table of contents

Summary

  • Catalyst
  • Key messages
  • Ovum view

Recommendations for enterprises

  • Why consider AEM?

SWOT analysis

  • Strengths
  • Weaknesses
  • Opportunities
  • Threats

Data sheet

  • Key facts about the solution

Appendix

  • Methodology
  • Further reading
  • Author

Recommended Articles

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Have any questions? Speak to a Specialist

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