skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


Recent statements from Amazon suggest that it is about to launch Amazon Video on a global basis. While the shape and form of Amazon Video's forthcoming global expansion is by no means obvious, this does present a change in strategy for Amazon.


  • A global rollout for Amazon Video requires two fundamental shifts in Amazon's strategy: separating Amazon Video from Amazon Prime and its existing online retail business and offering Amazon Video as a standalone OTT entertainment proposition.

Features and Benefits

  • Assesses the global potential for Amazon Video.
  • Evaluates likely impact of Amazon Video on the global SVOD landscape.

Key questions answered

  • How will Amazon offer video on a global scale?
  • How will Amazon market its new global video service?

Table of contents


  • In brief
  • Ovum view


  • Pay-TV SPs
  • Broadcasters
  • SVOD services
  • Technology vendors
  • Network operators


  • A note on Ovum SVOD forecasts
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now