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Introduction

SugarCRM continues to evolve at pace in support of a holistic view of CRM and provides one of the most flexible and extensible platforms on the market at an affordable price.

Highlights

  • Like other major CRM vendors, SugarCRM has recognized the omnichannel challenge facing most organizations across industries and sectors.

Features and Benefits

  • Assesses the potential of SugarCRM as part of a broader omnichannel capability
  • Evaluates whether SugarCRM is becoming a credible player in the large-enterprise environment.

Key questions answered

  • What is SugarCRM's go-to-market strategy?
  • How credible is SugarCRM in the large-enterprise environment?

Table of contents

Summary

  • Catalyst
  • Ovum view
  • Key messages

Recommendations

  • Recommendations for enterprises
  • Recommendations for SugarCRM

SugarCRM’s four-pillar strategy makes sense in an omnichannel environment

  • Principles of CRM

The SugarCRM user experience provides more than an intuitive interface

  • Shaping the success of CRM vendors

Sugar’s pricing is competitive, making larger-scale deployments more affordable

  • A choice of three editions

The IBM partnership expands the capabilities of Sugar

  • IBM Silverpop, WebSphere Commerce, IBM Connections, and predictive analytics

SugarCRM extends its strategic partnerships and expands its go-to-market capabilities

  • Targeting the wider opportunity

Appendix

  • Methodology
  • Further reading
  • Author

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