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Introduction

A detailed update of Sub-Saharan Africa’s TV market, encompassing free-to-air and pay-TV across all TV technologies, plus next-generation TV initiatives and OTT video. Includes TV ratings, revenues, market shares, programming, and advertising.

Highlights

  • In a near-$5bn pay-TV market, the majority of revenues in 2016 went to long-established DTH platforms at around $4.3bn, due to traditionally higher ARPUs on the satellite platform.
  • Pay-TV is dominated by cross-border operators in the region, with 22.6 million pay-TV homes subscribed to these operators.
  • A proliferation of regional OTT services, principally driven by non-TV, non-telco companies such as iROKO and Naspers (Multichoice) are undercutting Netflix, placing doubt on whether international OTT services, which are relatively expensive for the region, will succeed.

Features and Benefits

  • Gain an insight into how the pay-TV and TV advertising sectors are faring in Sub-Saharan Africa.
  • Assesses the prospects for multiscreen/OTT initiatives in the Sub-Saharan Africa TV market.

Key questions answered

  • Which TV platforms will succeed and be the most profitable in the long term in the region?
  • What are the business threats to the traditional TV platforms in Sub-Saharan Africa?

Table of contents

Summary

  • Introduction
  • Download 1: Sub-Saharan Africa TV Update

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