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Ovum’s Smart Home Opportunity Index analyzes a number of country-level factors and demographic data points in order to model the likely opportunity for smart home services within that country.


  • Stimulating smart home growth can sometimes come down to innovating around certain hurdles, but in other cases it’s an attitude or cultural shift that needs to happen – which of course is far more challenging. Innovative marketing can help to change such attitudes, but a key ingredient when developing business models in such markets is going to be patience.

Features and Benefits

  • Assesses the biggest smart home opportunities on a country-by-country basis.
  • Identifies what will need to be done to further stimulate the smart home market.

Key questions answered

  • How do smart home opportunities differ from one country to the next?
  • What drives such differences, and what do device vendors and service providers need to do to further stimulate the market?

Table of contents

Ovum view

  • Summary
  • Smart home opportunities differ significantly from country to country
  • Emerging markets could prove to be great opportunities for smart home vendors
  • Patience will be key for many smart home verticals


  • Further reading
  • Author

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Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

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