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This report explores the top three trends shaping the media and broadcast technology landscape in 2018. This analysis is important for vendors targeting media enterprises, to ensure that they understand the key forces that will shape the landscape.


  • The enterprise video market will enter a growth phase in 2018.
  • Business challenges will drive investment in cognitive services.
  • Safeguarding ROI for media assets will be crucial.

Features and Benefits

  • Analyzes the trends that will shape the media and broadcast technology landscape in 2018.
  • Identify the opportunity for premium content protection technologies across the content supply chain.

Key questions answered

  • What drivers will influence media and broadcast technology spending in 2018?
  • How will cognitive services technology help to address business pain points in the media and broadcast segment in 2018?

Table of contents


  • Catalyst
  • Ovum view
  • Key messages


  • Recommendations for media enterprises
  • Recommendations for vendors serving the media and broadcast sector

The enterprise video market will grow in 2018

  • Telecoms and media will be the largest segment, with healthcare and consumer goods the fastest growing
  • On-premises deployment to remain dominant in 2018

Business challenges will drive investment in cognitive services

  • Content enhancement, content compliance, and the need to reduce storage costs are top priorities
  • Real-time analytics and a vertically integrated partner ecosystem are crucial differentiators

Safeguarding ROI for media assets will be crucial

  • Spending on premium content protection technologies is set to rise
  • Prelaunch IP theft protection is crucial to meet changing business requirements


  • Methodology
  • Further reading
  • Author

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