skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


MUV, a Brazilian mobile advertising agency, has been successful in promoting the sponsored data format in the advertising market in Brazil. It has made deals with the top four mobile operators and is now seeking out customers in several verticals.


  • Brazil has seen 10 different cases of sponsored data already.

Features and Benefits

  • MUV's success shows that advertisers will respond well if presented with a structured offer.
  • Partnering is a way for CSPs to fast-track the development of m-marketing.

Key questions answered

  • Which verticals are the main targets for sponsored data?
  • How can a digital advertising agency develop the mobile advertising market?

Table of contents


  • In brief
  • Ovum view


  • Recommendations for service providers

Using sponsored data to tap into new markets

  • Bringing the strategy to life
  • CSPs are in the stage of understanding the mobile advertising business
  • Outcome assessment


  • Methodology
  • Further reading
  • Author

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now