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Introduction

A detailed analysis of Spain's TV market, including written analysis, graphic visualizations, data, and forecasts.

Highlights

  • The pay-TV market consolidates as Telefonica’s acquisition of Canal+ plays out. Telefonica's acquisition of Canal+ Spain saw the operator commit to concessions to avoid gaining what regulators saw as an unfair competitive advantage. These include the compulsory 50% wholesale offer of its premium content to other players, while its hold on exclusive content is limited to two years.
  • The OTT market is becoming increasingly competitive. Netflix launched in Spain in October 2015 and has been investing in localized content. Telefónica braced itself for Netflix's market entrance by unifying all of its TV content under the new Movistar+ brand and by ramping up investment in its own original content. Both Amazon Prime and Sky (with Now TV) are looking at Spanish launches.

Features and Benefits

  • Assesses the prospects for multiscreen and OTT video initiatives in the Spanish TV market.
  • Provides a deep insight into how the pay-TV and TV advertising sectors are faring in Spain.

Key questions answered

  • How are operators adjusting their strategies to deal with the growth of Netflix?
  • How has Telefonica’s acquisition of Canal+ Spain affected the market?

Table of contents

Summary

  • Introduction
  • Download 1: Spain TV Update

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