skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration


A detailed update of South Korea’s TV market, encompassing free-to-air and pay TV across all TV technologies, plus OTT video and regulation changes. Includes TV ratings, revenues, market shares, programming, and advertising.


  • Pay-TV penetration in South Korea is mature, having reached 87%, one of the highest rates in the Asia-Pacific region. Pay-TV revenue grew 6.3% year on year to reach $2.3m in 2015, with IPTV accounting for 43% of the total.
  • The upgrade from analog to digital is progressing well, and Ovum forecasts that all homes will be digitized by end-2020. Analog terrestrial switch-off took place at end-2012 following several delays, but free-to-air DTT uptake has been limited because of the high prevalence of pay TV.
  • The three IPTV operators, KT, SK Telecom, and LG U+, are offering UHD content to their subscribers. KT had more than 170,000 UHD subscribers, while SK Telecom and LG U+ had 20,000 and 162,000 UHD subscribers, respectively, at end-June 2015.

Features and Benefits

  • Provides analysis of IPTV and OTT players.
  • Lists key development activities around the pay-TV market.
  • Tabulates the OTT services in operation and the next-generation TV offerings in the market.

Key questions answered

  • Which TV platforms will increase share in the next five years?
  • What are the latest developments in OTT services in South Korea?
  • How is the digital TV (DTT) rollout progressing?
  • What is the impact of piracy on local TV players?

Table of contents


  • Introduction
  • Download 1: South Korea TV Update

Recommended Articles


Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316

Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at

Contact marketing -

Already an Ovum client? Login to the Knowledge Center now