skip to main content
Close Icon We use cookies to improve your website experience.  To learn about our use of cookies and how you can manage your cookie settings, please see our Cookie Policy.  By continuing to use the website, you consent to our use of cookies.
Global Search Configuration

 

Anthropologist Marcel Danesi was teaching a linguistics class at the University of Toronto when a student asked what he thought about emoji, the tiny images of faces, animals and everyday objects increasingly inserted in digital conversations.




Brands are using emoji not just to target specific groups, but “to gather information” to improve future services, according to Ovum’s Ms. Clark-Dickson. She expects the market to grow as machine-learning software facilitates emoji communications among older people, who may be less fluent in emoji.

 

Read the full article here 

Have any questions? Speak to a Specialist

Europe, Middle East & Africa team: +44 7771 980316


Asia-Pacific team: +61 (0)3 960 16700

US team: +1 212-652-5335

Email us at ClientServices@ovum.com

You can also contact your named/allocated Client Services Executive using their direct dial.
PR enquiries - Email us at pr@ovum.com

Contact marketing - 
marketingdepartment@ovum.com

Already an Ovum client? Login to the Knowledge Center now