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Introduction

Many digital service providers have tried to address the key medium-sized business market, but few have succeeded. QSC is a case study of a digital services provider that specializes in SMEs – and is one itself, at least by its own definition.

Highlights

  • Germany's base of highly productive medium-sized manufacturers is a massive opportunity, but a difficult sale.

Features and Benefits

  • Assesses QSC's strategy, positioning, marketing, and technology strategy.
  • Compares QSC with key rivals and the German context.

Key questions answered

  • How is QSC addressing German SMEs?
  • Is this strategy working?

Table of contents

Summary

  • Introduction
  • Download 1: SME Case Study: QSC

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